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Matchly Wonderland is a magical world created for little dreamers who believe in fairy tales.
Founded by a mum who wanted to bring joy and imagination into everyday life, our brand celebrates the magic of childhood through beautifully designed princess dresses and accessories.
Each piece is thoughtfully selected for its comfort, quality, and timeless charm — made to make every little girl feel special, confident, and loved.
From birthdays to photoshoots or just playtime at home, we believe every moment can feel like a fairy tale.
At Matchly Wonderland, we hope to create more than just beautiful dresses — we create memories filled with sparkle, laughter, and magic.
DISCOVER OUR NEW CHRISTMAS COLLECTION
DISCOVER OUR PRINCESS COLLECTION
Emma L. – London, UK
“Absolutely stunning! My daughter wore the Cinderella dress for her birthday and didn’t want to take it off.
The quality is amazing — soft, well-made, and looks even more beautiful in person.
We’ve already pre-ordered for Christmas too!"
Chloe W. – Manchester, UK
"I was blown away by how detailed the Frozen dress was. The cape flowed perfectly, and the fabric felt so comfortable.
My little one kept twirling the whole day!
The packaging was lovely and made her feel like a real princess."
Sophia T. – Edinburgh, UK
“As a mum, I love how Matchly Wonderland combines quality with imagination.
The Snow White dress fit perfectly and arrived quickly.
I’m so happy there’s finally a brand that makes dressing up feel this magical and personal.”
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